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Brief: 

Thunder Road is a brand new 30,000 square foot Family Entertainment Centre in South Dakota. Seeking to propel the bowling experience into the 21st century, we were tasked with providing an innovative lighting solution that would compliment its mini and full bowling offering.

Solution: 

Working closely with the client, we installed our next generation VAvR LED system, which was re-engineered during lockdown to be hung at a high elevation, illuminating two lanes at the same time. 

 

Switching from general task lighting to color changing mood lighting and glow effects, the new VAvR LED lighting system also included general white lighting, and was produced without the need for additional lighting or control to enhance the overall experience.

Outcome: 

Thunder Road can now offer exciting new bowling ventures for their customers, delivered in a tough economic climate, with a product that was re-engineered at almost 50% cheaper supply and install.

 

Our innovation helped Thunder Road receive an industry award from Bowling Journal – Best New Center Ancillary Profit