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Ventola aiming to bowl over the competition at US expo

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Ventola aiming to bowl over the competition at US expo


A leading UK lighting specialist is heading to a renowned US bowling expo later this month seeking to bolster its ever-growing overseas reputation.

And the firm will be debuting new interactive kiosk technology as part of plans to help transform the Family Entertainment Centre (FEC) sector.

Leicestershire-UK based LED lighting firm Ventola Projects has already made waves across the globe with its innovative VAvR technology, boasting a Midlands Engine Export Champion status from the UK Government’s Department for International Trade, as well as export business accounting for up to 70% of its work.

And with Las Vegas casinos and US Air Force bases already under its project wing, the Ventola team now heads to the International Bowl Expo on June 20th – 24th with a wealth of momentum, armed with a new POS, cashless payments system powered by Evogence, an IoT experiential technology provider with a wealth of top brands to its name including Nestle and Chrysler.

The POS kiosk products aim to ensure a more seamless integration between an ever-diversifying FEC sector, something which Ventola has closely monitored and adapted to as it heads into its 32nd year of business.

“We’re really excited to be at the International Bowl Expo this June,” said Ventola Projects founder Mick Ventola.

“What we’re seeing now is the next phase of the bowling industry being transformed into a wider entertainment experience. You already had this landscape somewhat pre pandemic – bowling, food, arcades, laser tag in one place for example, but now it’s being accelerated at quite a pace.

“If you want to survive today as bowling operator, you can’t just be a one trick pony, not after the pandemic, when competition will be fierce. You have to cater a wide range of age groups and interests, and crucially, all at the same time.

“So what we’re aiming to do is enable this transition a little more easily with kiosk technology – an interactive booth while you bowl and book food at the same time, take a photo with friends, and book your laser tag all without having to leave the bowling seating area.

“It takes the pressure off staff trying to manage multiple requests at the same time at traditional booking desks, and makes the process just so seamless and satisfying to the customer and the operator.”

On hand at the Expo will be Ventola’s new director of US operations Tony Tallarico, a 25-year veteran of the FEC market with positions at Tricorp Amusements and QubicaAMF Worldwide already under his wing.

Tony will be seeking to engage venue operators on a whole host of Ventola technology and products, including interactive lane projection equipment that is seamlessly transitioning the bowling experience into the 21st century with video game elements.

Transforming lanes into ‘in-game’ activities and advertisements, the technology has already helped transform Manchester’s famous Printworks Tenpin venue in the UK, and now Ventola Projects is hoping the technology will have the same effect overseas.

“It’s been really exciting to join Ventola Projects at a time of such change in the industry,” said Tony.

“Over the past year we’ve completed projects in South Dakota, Iowa, North Carolina and many more, all of which were FEC’s seeking the best ways to re-engage consumers in a tough economic climate.

“What we’re doing is not only laying the groundwork for customer’s return, but also accelerating venues forward in both a technology sense and also in a consumer expectation sense.

“Interactive projection equipment and options like this deliver something, fresh, innovative and appealing on the eyes for consumers, and draw in the crowds for operators.

“I’m looking forward to discussing a range of options available to FEC outlets this June.”

On display on booth 716 will Ventola’s signature VAvR technology, which was completely re-engineered during lockdown to be even more efficient and environmentally friendly than earlier LED options & traditional lighting products.

The firm will also be able to discuss its new LED visual panel, which is due to be installed alongside other lighting elements in an FEC remodel project in Lake Tahoe, Nevada later this year.

With micro-kiosk technology, point of sale equipment and an all-in-one kiosk station also available to view and interact with, FEC operator’s will be sure to find what they are looking for with Ventola at Louisville Kentucky’s International Bowl Expo 2021.